Analytics

To be truly customer-centric, you have to know your customer's preferences and the context in which they engage with your organization.

NBCUniversal is building the ultimate digital fan experience for the LA28 Olympic and Paralympic Games. This is how they're tackling the challenge.

The company knew it had to give its teams the insights and tools they needed, so it consolidated 26 systems into one. Here's what it learned.

Data literacy is a key driver of employee happiness, productivity, and innovation, but most employees say they lack this key skill. Here's why it's become more important than ever to change that.

Better than a crystal ball. Predictive analytics can turn cloudy data into actionable insights and help you attract top talent for your brokerage.

You may have heard of the Data, Information, Knowledge, Wisdom (DIKW) pyramid, but just imagine what kind of wisdom you would — or more likely wouldn’t — gain if the quality of the data…

A decentralized grid and urgent climate goals create a perfect storm for utilities. Data is the calm eye of the storm.

These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.

With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.

The MVP strategy is one of the fastest ways to get a commerce experience up and running. Learn how to do it right.