We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
Strong transactional email messages are key to every email program. We’re sharing three ways to make them even better.
Today, we’re launching Pardot Business Units to provide regional teams and sub-brands the tools they need to reach their own segmented audiences. Learn more about how these new features further expand our enterprise-grade marketing automation and personalization) solution.
As a global recruitment specialist, PageGroup needs to ensure consistent, relevant communication with job candidates before and after placement. Find out how they manage customer lifecycle engagement.
Get started on your new (or improved) customer experience strategy with these four steps and deepen engagement with your customers.
Best-in-class marketers have moved past ROI and adopted new methods of marketing reporting. Find out the three new reports that help marketers show accurate value.
Here are four keys marketers should keep in mind while best practices evolve for consumer data and privacy in the new future of data-driven marketing.
Marketers have lots of technologies available to them, but which technologies should they be investing in? We asked 4,100 brands and found the four secrets they all share when it comes to marketing technology.
