CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.
The last month at work has been one of the most challenging and rewarding of my career. That’s because I lead customer relationship management (CRM) at 3M. As the major producer of single-use…
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.
We created a collection of key themes and trends that most inform the experience customers and employees are seeking from companies, both today and in the very near future.
Partner relationship management (PRM) applications are integrating with CRM to manage all aspects of the entire partner ecosystem. Here's how to gain a more holistic view of partner activity to create better experiences.
Learn about the ethical implications of voice for business and how to make them an operational and strategic priority now—before you’re too far down the path.
Healthcare and life sciences organizations can use a CRM to achieve goals and outpace the competition, by giving teams a 360-view that drives efficiencies and collaboration.
Learn how uniting departments and obtaining a 360-degree view of your customers is possible. Check out the Customer 360 Experience at Dreamforce '19 to help you envision your connected customer experience.