My background
As content strategy director at Salesforce, Heike researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more.
Heike's latest articles
Blog
Here’s the real story of how Verizon successfully merged enterprise sales teams from AOL and Yahoo.
Blog
25 of the Best Social Media Campaign Examples
Which brands are slaying the social media campaign game in 2019? Check out these 25 great examples across Twitter, Facebook, and Instagram.
Blog
Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies
We’ve put together a few takeaways from our study to describe the modern balancing act of B2B and B2C strategies. Check out the article and the infographic for great tactics.
Blog
8 Brilliant Techniques Retailers Use to Reduce Friction and Boost Revenue
In scanning today's retail landscape, here are eight brilliant ways retailers offer friction-free experiences that are both smart for business and smart for winning shoppers' long-term loyalty.
Blog
Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales
CG leaders are increasingly focused on direct-to-consumer (D2C) revenue. A new Salesforce survey of 500 global leaders says a full 99% are investing in D2C sales.
