They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.
Here’s how the right technology, with CRM + trusted AI + data, sets up your support team to deliver a streamlined experience that customers love.
Customers want more personalized, relevant messages from brands. Here's how a strong email segmentation strategy can make that happen.
Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in when perfecting your AI-powered CRM.
Data is your most important strategic asset; don't let your team stumble with improper prep.
Go even deeper into the world of LLMs, so you can make the most of your conversational copilot.
What can a customer data platform do for your brand? Learn how it can bring you closer to your customers — with help from AI.
What’s next for your brand? Here are the action items that should top your checklist - and they’re powered by AI and data.
Salesforce Hyperforce empowers you to leverage the full potential of Customer 360 applications anywhere in the world.
Some companies are AI-ifying their products without ensuring customer data is 100% protected. Here's how your business can leverage the productivity gains of AI without giving away your most sensitive data.
