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IT 4 Measures for Governments To Consider When Evaluating a Cloud Smart Service Provider Matt Goodrich February 23, 2021 Choosing a cloud service provider can be more straightforward for your agency if you take the following into consideration. Data Activation Public Sector Salesforce Platform
Customer 360 How To Create the Digital Experience 88% of Your Customers Expect Tammy Chan February 9, 2021 Answer these three questions to help guide your organization’s digital response to customer service, communications, team unity, and more. Data Activation Customer 360 Experience Cloud
Commerce Headless Commerce in 5 Steps – and How To Convince Your Org You Need It Abhi Sharma January 7, 2021 Use APIs to separate the front end and back end of your ecommerce tools for a more frictionless, targeted customer experience. IT Data Activation Commerce
Healthcare and Life Sciences A 459% Return on Investment in 3 Months? See How This Healthcare Provider Did It While Improving the Patient Experience Dana Wolfe December 17, 2020 After a technology upgrade, MIMIT Health saw a 30% increase in efficiency and patient satisfaction. Data Activation Healthcare and Life Sciences Providers
Data The Modern Marketer Needs To Be a Data Security Pro, Too Hilary Givens December 11, 2020 Our marketing security expert explains how data plays a key role in protecting your customers' information. Marketing IT Agentforce Marketing
Marketing Marketers, Have a CRM And Think You Don’t Need a Customer Data Platform? Think Again Martin Kihn November 24, 2020 You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch. Customer Relationships Data Activation Customer 360
Financial Services What Is Autonomous Finance? Namer Aljazrawi November 19, 2020 Learn why 2,800 leaders call autonomous finance the key to financial services success. Customer Relationships Data Activation Financial Services
IT “Back to School” From the Education CIO’s Perspective Paula Goldman October 21, 2020 Today’s global pandemic has changed expectations for education this school year and beyond. Parents, faculty, teachers, staff, and students all count on each other to create and maintain a safe and inclusive learning… CIO C-Suite IT
Personalization 7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money Lauryl Denega October 12, 2020 Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables. Digital Marketing Data Customer Journey
Customer Relationships How Lookalike Modeling Can Help You Market To the Right Customers Chris Jacob October 12, 2020 Brands need to use data to create the customer experience customers expect. Lookalike modeling can help. Retail MuleSoft Personalization