84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
How To Write SEO Content
Our own senior search engine optimization analyst shares her best SEO writing tips to boost your website’s ranking in organic search results.
Vimeo’s Video Marketing Strategy Promotes Stories of Small Business Success
Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown.
How To Structure and Plan Your Digital Marketing Strategy in 2021
Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan.
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
What Is A/B Testing? A/B Testing and Split Testing Explained
Learn how to use testing and data to make more informed marketing decisions.
7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
How Lookalike Modeling Can Help You Market To the Right Customers
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
How To Analyze World Events To Guide Your Marketing Strategy
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.