Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown.
Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
![Marketing Cloudcast: Leading Through Change, a New Series [Podcast]](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/ltc-marketing-3.jpg?w=500)
As an SMB, you want to use the power of digital marketing to engage empathetically with customers, here are four ways.
Push notifications and in-app messaging are the perfect vehicles for urgent messages and reengagement tactics. Here's what you need to consider.
