What’s on Tap for the Alcohol Industry? Going Direct To Consumer
Online alcohol sales quadrupled in April and became the fastest-growing category among consumer packaged goods.
“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis
See how Kimberly Clark rolled out #ShareASquare, an omni-channel campaign aimed at calming the fear of shortages and fostering community spirit by encouraging people to “share a square.”
UrbanStems: Three Best Practices for D2C Success
UrbanStems, a digital direct-to-consumer (D2C) brand, is providing their customers and partners with great experiences. Here's how they connect the dots between technology and business teams.
How To Optimize the Consumer Goods Value Chain Model To Be More Agile and Relevant
Consumer goods companies must put the customer at the center of their business — and not just the end consumer. B2B customers want the same great experiences as consumers, so that means optimizing your full value chain to be flexible.
How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies
We’ve put together a few takeaways from our study to describe the modern balancing act of B2B and B2C strategies. Check out the article and the infographic for great tactics.
Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales
CG leaders are increasingly focused on direct-to-consumer (D2C) revenue. A new Salesforce survey of 500 global leaders says a full 99% are investing in D2C sales.
Three Challenges in the Consumer Goods and Retailer Relationship
Salesforce researchers conducted a global survey of 500 CG leaders to discover how retailer challenges are impacting their businesses.
New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.