Why First-Party Customer Data Is Better Than Using Cookies (Really)
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
Your Shopping Experience Is Changing — These Award Winners Are Making It Happen
This year's Commerce Partner Awards honors ISV and SI Salesforce partners who are changing the commerce industry from within. These 16 awardees are creating innovative digital solutions for their customers — and it’s not going unnoticed.
The Holidays Will Be Different This Year — Here’s How To Measure Your Ecommerce Success
Here are some tips to accurately determine how well your holiday retail efforts truly perform.
Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You
Developed to help you navigate the new world of data privacy, tighter budgets, real-time expectations, and the cookieless future, our latest features will help you personalize marketing and turn every touchpoint into a revenue opportunity.
How FedEx Uses Data To Keep the Supply Chain Moving
Fulfillment involves so much more than getting products to consumers. FedEx Dataworks CEO Sriram Krishnasamy explains how insights from the process improve operations for retailers.
Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.
How Do You Create a Better Customer Experience? Here’s What Our Research Shows
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
Online Sales Are Falling for the First Time — Here’s Why
Is this a rebalancing or something more serious? Consumer optimism (or uncertainty) could drive 2022 results.
The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why
The MVP strategy is one of the fastest ways to get a commerce experience up and running. Learn how to do it right.
How a B2B Snack Food Pioneer Tackled D2C Channels – And Won
Learn how health food company KIND Snacks crafted its direct-to-consumer sales and subscription service to create deeper customer connections, increase their customer knowledge, and build an innovative (and successful) ecommerce channel.