According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
Learn more about what predictive analytics is, how it works, and how it can help your business succeed.
NYU Langone launched a clinical affairs patient access center platform that streamlines and optimizes the way call center agents interact with patients. See how that's improved their patient experience.
If we wanted to retain and grow our customer base, it was time to personalize how we communicated with patients and effectively get them faster access to care — on their own terms.
Like many other industries, the healthcare industry is experiencing a digital transformation. Here's how the pharma r&d sector can speed up clinical innovations.
How can insurers create better customer experiences for their members? Find out how Blue Cross Blue Shield of Michigan is enhancing and personalizing customer touchpoints.
Here are five ways B2B commerce is solving common challenges in healthcare.
City of Hope is dedicated to making a difference in the lives of people with cancer, diabetes, and other life-threatening diseases. Read about how they're modernizing their data collection process to make a bigger impact on cancer research.
