As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.

Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.

Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.

We turned to the Marketing Cloud customer data platform, powered by Genie, to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.

What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.

We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.

We’ve heard from marketing leaders about their biggest personalization challenges. Here’s how to overcome these hurdles and give your customers a more tailored experience.

Whether you’re in San Francisco or watching remotely, this cheat sheet will help you experience all the magic the event has to offer.

Holiday shopping has become a year-round affair. Here's how marketers need to adapt.

Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for.