Marketing Cloud

This pizza shop added personalization to its messaging and experienced a 16% lift in conversion rates. Here’s how they did it.

Many organizations needed help to continue their purposeful work during the pandemic. Here are six inspiring highlights.

We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.

BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.

Marketers, rejoice. AMP for Email supports interactive, dynamic emails for booking appointments, online commerce, and real-time updates – all in the body of an email. Here’s how to please your customers in fewer clicks.

Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?

Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.

These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.

Sales of eyeshadow and mascara - anything above the mask line - got a makeover in the wake of COVID-19.