Marketing Cloud

See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.

With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.

What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?

The president of Pearson's UK and Global Online Learning talks micro-degrees, emotionally intelligent interactions, and more.

Our marketing security expert explains how data plays a key role in protecting your customers' information.

Unique customer-centric content, flexible online retail, and personalized marketing messages quickly paid off for this audio brand during COVID.

And they did it all during the pandemic.

You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.

Amid today’s intersecting health, social, and economic crises, it’s crucial to understand how our products impact end users.