Salesforce Connections 2026: Your 5-Minute Guide

We’re experiencing what might be the most game-changing innovation of our careers: AI agents. The technology is revolutionizing the way businesses interact with customers and how marketers do their jobs. But, many are still in the early stage of learning how it works and the best ways to use it. That’s why we’re bringing together the best minds in the business at our Salesforce Connections conference on June 3-4 in Chicago and online on Salesforce+. 

This two-day event will help marketers navigate the new era of AI agents and build the skills needed to succeed — all while connecting with great people in an incredible city. You’ll explore hundreds of sessions, connect with thousands of peers and experts, and create countless memorable experiences along the way.

And did we mention that Smashing Pumpkins and Foster the People will be playing?!

Here’s a cheatsheet of Salesforce Connections conference sessions and activities you won’t want to miss. 

Bookmark these can’t-miss sessions and keynotes

You can reserve a seat at many Connections sessions. Check out this page to get first dibs to hands-on learning and expert-led seminars. You can filter by role, industry, product, and session type to find the experiences that work best for you.

Let’s start with the big moments at the conference. Save these dates and times for the daily keynotes.

Please note: there’s no reserved seating for keynotes since seating is first come, first seated, so plan to arrive early.

Connections Main Keynote (Wednesday, June 3, 10am CST, Keynote Room) 

Get a look at next-gen innovations that help you build toward becoming an agentic enterprise. Plus, you’ll get a first look at demos from our product roadmap.

Agentforce Marketing Keynote (Thursday, June 4, 10am CST, Keynote Room)

Salesforce leaders and Trailblazers will show how AI agents and marketers can work together to grow customer relationships and revenue.

Now let’s take a look at a few key sessions happening across these two days. Click on the links to build your agenda. You can reserve a spot for select sessions.

Session Name	Description	Date/Time	Session Type
Beyond Points: The 4 Pillars of Agentic Loyalty	Stop reacting and start anticipating. Discover the four pillars of agentic loyalty and see how leading brands are driving CLTV and scaling VIP member experiences.	June 4, 2PM CST	Breakout
Coasters, Concessions, and Cloud: Engagement Across the Pier	Discover how to unify guest activity across physical and digital touchpoints to trigger real-time, cross-channel promotions.	June 4, 10:30AM CST	Roundtable
Learn Top 10 AI SDR Agent Use Cases to Unlock Pipeline Fast	We’ll show you 10 use cases for an AI SDR agent to generate pipeline for B2B marketers.	June 3, 1:30PM CST	Theater
Multichannel Marketing Without the Multitool Sprawl	See how national brands with local footprints are replacing manual, disconnected systems with a more connected, cross-channel approach.	June 4, 9AM CST	Roundtable
Zero Silos, More Demand: Meet your 24/7 Pipeline Engine	Learn how AI agents act as always-on teammates that unify marketing, sales and service to generate B2B leads, speed up deals, and grow customer value.	June 4 at 12:30PM CST	Breakout
Ask, Align, Act — A Conversational Interface for Marketers	Learn how Agentforce Marketing works on any interface your business runs on. Centralize data, agents, workflows, and performance so every marketer can get answers, align and act.	June 3 at 12:30PM CST	Breakout

Learn new skills, meet Trailblazers and have fun in the Campground

We’ll bring back two exciting activations to the Campground: Let’s Talk Marketing (formerly Campfire Chats) and the Community Hub. Let’s Talk Marketing will give attendees an opportunity to get up close and personal with customers to learn the details of their success with Agentforce Marketing. This is a great opportunity to learn directly from Trailblazers and ask any questions you may have. These chats are intentionally small and seating is limited to about 20 people, so be sure to arrive early! 

The Community Hub will have 40+ sessions led by Trailblazers. This space will focus on helping attendees build the skills they need in the agent era. See the full schedule of sessions here. 

We will also have our second Agentic Marketing Showdown. This is an agent-building competition where marketers pitch custom Agentforce use cases live on stage. The top contestants will compete for a chance at cash prizes and perks.

This year’s Connections conference has something for everyone. We’re in an age of AI agents that are chaning the way we work. Let’s learn how to navigate this future, and have a great time doing it.