How To Run Your Pipeline Engine To Drive Growth
Sales pipeline should be your biggest driver for growth. Here’s how Salesforce’s Sales and Marketing departments align to make it happen.
See How Predictive Analytics Can Give Your Insurance Agency an Edge
Better than a crystal ball. Predictive analytics can turn cloudy data into actionable insights and help you attract top talent for your brokerage.
Maximize Your Salesforce ROI With the Summer ’22 Release
Stay in the know on the release marketing site and maximize your Salesforce ROI (return on investment).
Using Data in Marketing Is Complicated — This Platform Can Help
Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.
How To Create a Great Voice and Tone for Your Brand
Here's how we at Salesforce work on getting our voice and tone right – and five tips for how you can, too.
90% of Marketers Measure Success Differently Now Because of Data Privacy Changes
Hear from more than 2,500 marketers in this year’s Marketing Intelligence Report on the trends and insights shaping our digital-first era of marketing.
Is Your Marketing Working? Good Data Correlation Will Tell You
These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.
What the Next-Gen Marketing Cloud (and Naming) Means for You
Discover how we’re bringing all Marketing Cloud capabilities together to more easily connect each moment in your customer relationships–and how we're adopting clear, everyday language to describe our vision.
How to Track and Measure Web Analytics
With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.
Launching Complex Projects With a Global Team Is Hard — These 4 Tips Will Help
Staying connected is key. Gathering in a digital HQ helps marketers adapt and reimagine the way they can scale projects.