Marketing

3 Things Marketers Can Do Faster With Generative AI

Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.

Illustration on a tan background of a man riding a unicycle while balancing aspects of work / generative AI for marketing

Featured Voices

Commerce

Your 5-Minute Guide to Salesforce Connections 2023

Meredith Turner

The June 7-8 event for marketing and commerce professionals focuses on how to make meaningful moments for customers. Here’s a guide for what to watch for in person and on Salesforce+.

Productivity icons like email and chat on an illustration of a laptop with a blue background

Data

3 Ways Generative AI Will Help Marketers Connect With Customers

Bobby Jania

Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?

Best Practices

How You Can Build Customer Loyalty with Conversational Marketing

Meredith Turner

See how brands are meeting customers where they already spend much of their time, on apps like WhatsApp, making it easier to respond in real time and quickly meet their needs.

Man sitting at his laptop computer with credit card out, ready to make a purchase / website conversion

Digital Marketing

4 Tips to Turn Your Website Visitors into Customers

Meredith Turner

Getting traffic to your site is crucial. But delivering what visitors need and getting them to come back is even more important. Here’s how to do that.

Illustration with a light green background of a businessman stepping his way up a growing bar chart / What is product-led growth

Marketing Cloud

What Is Product-Led Growth? Let Your Customers Tell The Story

Meredith Turner

The customer experience with your product is the most powerful marketing tool you have. Here’s how you can get started with product-led growth and build customer loyalty.

Editors' Picks

1

How AI Is Helping adidas Boost Its Personalized Email Marketing Game

Armita Peymandoust
2

6 Sales Promotion Tips for Marketing Success

Amanda Berkey
3

Skill Up: Carve Your Digital Marketing Career Path

Bree Dunscombe

Salesforce character Astro stands atop a podium, holding a trophy and celebrating the Marketing Champions

Trailblazer

Let’s Celebrate the 2023 Marketing Champions

Guilda Hilaire

These stars of the marketing industry are leading the way in their companies. Learn more about the Marketing Champions program, and see how you could join our next class.