Marketing

Like many businesses, Wunderman Thompson had to cancel its in-person conference due to the pandemic. Instead, they pivoted and built a virtual music festival, with all of the IT development happening in 5 days.

As restaurants began closing due to COVID-19, food supplier Ventura Foods wanted to find a way to support the foodservice industry. Here's how they launched The Great American Takeout and reached over 117 million people.

Nearly 7,000 marketing leaders across the globe share their insights.

Use these practical tips to enhance your Analytics 360 instance and optimize integration with Marketing Cloud.

Marketers need to channel their stores of empathy when contacting customers in today’s climate. Here's how to use AI to help craft those messages.

We asked 10 Trailblazers to provide tips on designing an email strategy to optimize the messages being sent to inboxes around the world.

Values-driven marketing, also known as purpose-led marketing or cause marketing, is a great opportunity for your brand to support a cause or a charity. Here's how to do it right.

How to reimagine a physical event, pivot a nonprofit communication strategy, and shift your brand marketing strategy in the COVID-19 climate.

When the world is in turmoil, striking the right tone is key – you don't want to sound stuffy or uncaring – but a step too far in the other direction can come off as insensitive. Here is how to connect now from a Twitter expert.

We launched a new Marketing Cloudcast series, Leading Through Change. This podcast initiative echos the blog content series and will feature ways marketers can guide their communities through this period of uncertainty.