According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
Here's how marketers can make the most of their data and artificial intelligence to deliver the personalized experiences customers expect.
The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. Here are four steps to developing experiences customers want.
The latest Marketing Cloud release is now live! Here are a few new feature highlights.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
Since it's crucial for today’s brands to onboard new customers in welcoming and engaging ways, Salesforce uses Marketing Cloud's Journey Builder for this important task.
Learn how today’s marketing leaders track metrics and drive return on investment (ROI). Use these tactics to choose key performance indicators (KPI) and increase ROI.
Marketers are turning to artificial intelligence to create great customer experiences and personalize customer journeys. Read on to learn how you can start using AI to take your marketing to the next level.
