Uber’s CEO: “If you don’t disrupt yourself, someone else will”
Salesforce sits down with Uber CEO Dara Khosrowshahi on the future of Uber, the future of transportation, and why a strong values-driven culture is so crucial to long-term business success.
Managing the Customer Trust Crisis: New Research Insights
New data privacy laws in Europe and California — not to mention the resulting flurry of updated privacy policy notifications landing in our inboxes — have put privacy matters in the spotlight. But the circumstances that have precipitated this highlight a worrying trend: customers are concerned
New Research Uncovers Big Shifts in Customer Expectations and Trust
Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.
How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch
Learn how the Vimeo CRM team built a data warehouse and provide a holistic customer experience.
Salesforce Introduces myTrailhead—Reinventing Learning For Every Trailblazer
When we launched Trailhead, Salesforce’s gamified, online learning platform, we set out on a mission to empower anyone to skill-up for a job in the thriving Salesforce economy. Our Trailblazer Community has been unstoppable, earning 4 million badges and completing 15 million challenges that
3 Steps to Transform Your Business for the Age of the Customer
Today’s customers have markedly higher expectations of companies than ever before, according to Salesforce Research’s new “State of the Connected Customer” study. In the Age of the Customer, technology has empowered customers to…
Email: The Workhorse of 1-to-1 Marketing
Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…
Please Take My Data: Why Consumers Want More Personalized Marketing
Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I…