Calavo Growers had long used spreadsheets to track opportunities with customers. With the move to remote working came a greater need for visibility and accountability to ensure smooth operations and better customer experience.
With COVID-19 treatment taking priority, elective procedures and services were delayed. Now healthcare providers must reengage and prioritize patients to reschedule the backlog.
COVID-19 put a halt on elective procedures in order to conserve resources and reduce the spread of the virus. Now, medtech organizations must change how they engage, sell to, and support healthcare providers.