With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
Most companies require a business case before a significant investment; however, this step is often ignored since most people don't know how to create one. Don’t let this be you!
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. Here are four steps to developing experiences customers want.
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
