Restaurants in Crisis? Ventura Foods to the Rescue
As restaurants began closing due to COVID-19, food supplier Ventura Foods wanted to find a way to support the foodservice industry. Here's how they launched The Great American Takeout and reached over 117 million people.
Conversational Commerce Gives Consumers Easy, Connected Experiences
Conversational commerce is a new way to provide excellent customer service and commerce experiences on digital channels.
How Values-Driven Social Campaigns Help Businesses Make an Impact
Values-driven marketing, also known as purpose-led marketing or cause marketing, is a great opportunity for your brand to support a cause or a charity. Here's how to do it right.
Twitter Shares How Brands Succeed With Social Media in a Crisis
When the world is in turmoil, striking the right tone is key – you don't want to sound stuffy or uncaring – but a step too far in the other direction can come off as insensitive. Here is how to connect now from a Twitter expert.
How to Measure Social Insights Across the Customer Journey
For most marketers, measuring their return on investment (ROI) for social is a major challenge. Here are three steps to take to gain valuable social insights and measure social returns.
How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays
As you gear up for planning your 2020 big holidays strategies, we're sharing our tips and best practices for making the most of retail holidays with Social Studio.
See Content Speak for You in Social Selling
In social selling, online interactions with prospects mirror connections with friends or friends-to-be on social media.
4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
Managing Social Reviews: How Online Review Management Helps When Your Reputation Hangs in the Balance
Social proof through reviews is what drives trust and decision-making in the consideration stage of the customer journey. Find out how to manage reviews with Social Studio.
5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.