The Commerce Crew: The Community for Commerce Professionals

Welcome, Commerce Crew.

Together, we’re building the most knowledgeable, visionary community for commerce professionals. Check this space often for insights, opportunities, and innovation.

For years, ecommerce search bars trained shoppers to search for what they’re looking for with as few keywords as possible. People stripped away full sentences and relied on keyword-heavy fragments like “women black…

Miryam Meir •Director of Product Marketing, Agentforce Commerce

Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is obsolete. Data from…

Caila Schwartz •Director, Consumer Strategy & Insights

Customer Stories

How SharkNinja builds loyalty with Agentforce Commerce

Melissa Spadafora •Senior Product Marketing Manager
How the World’s Largest Jeweler Stays Nimble with Composable Commerce

2 authors
How Yoga Democracy Completed a Full-Stack Migration in Just 6 Weeks

2 authors

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There’s a lot of talk about how AI agents will transform order support, making the customer journey more enjoyable and reducing call center costs for businesses. But for many operations and customer service…

Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as…

B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnected channels lead to messy handoffs between…

The June 2026 release is the largest, most impactful update yet for Agentforce Commerce. As agentic AI transforms business operations and consumer behaviors, we’re rolling out major innovations to help digital teams meet…

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New Research: The 2026 State of Commerce Report

AI is no longer an experiment — it’s core commerce infrastructure. But most organizations aren’t ready for the scale it demands. Learn how leaders are pulling ahead.

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Learn new commerce skills for free on Trailhead.

Follow guided learning paths and get hands-on learning to advance your commerce career.

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Architecture of Salesforce B2C Commerce

Learn the architecture and tools you use to develop for Salesforce B2C Commerce.

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Build Your Salesforce B2C Commerce Consulting Practice

Build a successful consulting practice with B2C Commerce implementation projects.

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Salesforce B2B Commerce Storefront Experience

Enhance your storefront experience with promotions, product details, and localization.

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Insights from 2,700 Commerce Leaders and 1 Billion Consumers and Business Buyers

Learn how AI agents for ecommerce can make practical, impactful improvements to ecommerce employee workflows and shopper experiences.

How to unify data from across your business and turn insights into action

Learn how to prepare your ecommerce site for peak shopping and avoid pitfalls with this month-by-month guide.

Commerce Webinars

Watch on demand or register for upcoming webinars

Webinars Schedule

Jul. 8, 2025

Salesforce’s Five Predictions for the 2025 Holiday Season

Jul. 9, 2025

Unlock What’s Next: Salesforce B2B Commerce Roadmap Deep Dive

Aug. 19, 2025

Your B2C Commerce Roadmap for Q3 2025

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Welcome, Commerce Crew.

Unlock Intent-Driven Shopping: Inside the July 2026 B2C Commerce Release