Salesforce Named Best Workplace in Asia 2025: Leading the Future of Tech in ASEAN

What does it mean to build a career that matters? For thousands of professionals across Southeast Asia, it means being part of something bigger. A place where your ideas drive innovation, your growth is intentional, and your work creates ripple effects across the region.

That’s the experience we’ve been building at Salesforce. It’s also why we’ve once again been named one of the Best Workplaces in Asia for 2025.

From Singapore to Thailand and beyond, there is a reason so many recognize Salesforce as a top employer. It comes down to our culture: every role is an opportunity, and every career drives transformation.

Award-Winning Culture Meets Regional Growth

Our core values define us as a top employer: Trust, Customer Success, Innovation, Sustainability, and Equality. You’ll feel them in the way your manager supports you, the way your ideas get heard, and the way your career grows here.

Building a Sales Career on Trust: Why We’re a Top Employer in Singapore

In the diverse ASEAN market, success comes down to trust. Real trust. It’s the kind where leaders empower you to lead with integrity, make decisions that matter, and reach your full potential.

“We grew because we cared, and had fun doing it.” — Daisy Gita Santosa, Regional VP of Digital Sales, whose team tripled revenue in one year

See how Daisy built her sales career in Singapore based on trust and growth

Customer Success Is Your Success

When your customers win, you win. Not just in commissions or recognition, but in career growth that actually matters. The more value you create for customers, the more opportunities open up for you.

“Helping customers see new possibilities is hugely rewarding. My contributions felt valuable very quickly.” — Angel Cheng, Sales Development Manager

Angel came from healthcare and recruitment, brought those skills into tech sales, and found herself leading ASEAN’s lead management strategy within months. How? By focusing on what customers needed and helping them see what was possible.

Learn how Angel went from SDR to Sales Development Manager in a few months

The Account Executive Role: Driving Agentic AI Innovation Across ASEAN

As an account executive, you will partner with the biggest companies in ASEAN to transform how they do business. You will bring solutions to life powered by Agentforce, supported by expert teams across every function to create real regional impact.

Building Success Together: Cross-Functional Teams That Win

Great outcomes happen when diverse expertise comes together. At Salesforce Singapore, account executives collaborate with solution engineers, technical specialists, and cross-functional partners. Heather Mao, a strategic account director, knows this well.

“When I hit the gong for my first $7M deal, I made sure everyone involved was there. Because I truly couldn’t have done it without them.” — Heather Mao, Cloud Account Executive

From solution engineers to AEs from other teams, more than 30 people played a part. “That’s Salesforce at its best,” says Heather.

Read Heather’s playbook for building trust in ASEAN sales

The Future of ASEAN Business: The Agentic Enterprise

Your work shapes more than individual deals; you are helping define the future of business across one of the world’s most dynamic regions. 

“The agentic enterprise is not a model reserved for giant conglomerates. Agentic AI gives small and medium-sized businesses the potential to compete with companies several times their size.” — Gavin Barfield, Vice President and CTO, Solutions, for Salesforce ASEAN

The Impact You’ll Create: This is what you’re selling: the ability for a medium-sized manufacturer in Thailand to serve customers like a Fortune 500 company. The power for a financial services provider in Indonesia to reach the 25% of adults who remain underbanked. Solutions that redefine what’s possible for businesses in the region.

See the six trends shaping ASEAN’s future in 2026

Working Smarter with Agentforce

As a Salesforce account executive, you use the same AI tools you sell. When you talk about how Agentforce streamlines prospecting, you are speaking from experience. Paul Carvouni, SVP and GM of Salesforce ASEAN, sees this as a strategic lever.

“In Singapore’s competitive business landscape, buyers respond to consultative and value-driven sales approaches. Agentforce is the strategic lever that empowers sales teams to focus on quality sales conversations that drive measurable business growth.” — Paul Carvouni, SVP & GM, Salesforce ASEAN

The results are clear: See why 91% of Singapore sellers are using AI to drive growth in our latest State of Sales report.

Our Values in Action: The Employee Experience

Being named a Best Workplace in Asia reflects something deeper: a culture where people belong. You’ll see it in how teams collaborate, how leaders invest in your development, and how your contributions create impact from day one. This is what sets Salesforce apart.

Pakikisama and Belonging: Tech Careers in the Philippines and Beyond

At Salesforce Philippines, belonging is a part of who we are and how we work. Lara Pangilinan, Regional Sales Director, builds leadership around the Filipino value of pakikisama (belonging and togetherness).

“What I love about Salesforce is that our global culture already aligns with Filipino values. We have pakikisama… That Filipino warmth shapes the way I build teams and customer relationships.” — Lara Pangilinan, Regional Sales Director, Philippines

See how Lara builds trust and belonging in the Philippines

Finding Your Community: Join an Equality Group

Belonging means having a space where you can bring your whole self to work. Our Equality Groups offer mentorship, advocacy, and networks that support your professional development across ASEAN.

Innovation Starts Here: Engineering Solutions for ASEAN, in ASEAN

Our Singapore hub houses Engineering and Product Development teams building the future of business technology. You will collaborate with the people creating the solutions you sell, giving you direct access to innovation and deeper product insights.

Join Us in Shaping ASEAN’s Future

This is where innovation meets impact. Your career grows alongside the region’s most dynamic businesses. The deals you close today shape economies tomorrow.

If that’s the work you want to do, let’s talk.

Explore our open roles in Singapore, Thailand, and the Philippines and help us shape the agentic future.

AI supported the writers and editors who created this article.