Relationship Selling
Focus on building trust and offering value to help facilitate the buying process.
8 Sales Productivity Pitfalls (and Steps to Avoid Them)
Get tips from sales experts to start driving productivity gains today.
State of Sales Report
Discover the latest insights driving productivity and efficiency across sales teams, and how top sellers are leaning into customer-centric sales tactics.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
3 Steps to Building a Fast-Flowing Pipeline
Managing your pipeline lets you catch tiny problems before they become big.
Learn the Basics of Generative AI
Discover the capabilities of generative AI and the technology that powers it.
Salesforce Supports Regulation Advancing Trust and Innovation
Salesforce supports AI regulation that differentiates contexts and uses of the technology and ensures the protection of individuals and encourages innovation.
3 Ways Salesforce Uses AI With Data and CRM
Learn how our internal teams across sales, service and marketing use AI to increase efficiency and productivity.
61% of Workers Embrace Generative AI, But Lack Trusted Data and Security Skills
An ongoing research study of over 4,000 full-time employees uncovers that 73% of employees believe generative AI introduces new security risks.