Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
Recently, I was honored to be a guest on the We Are For Good podcast, where nonprofit leaders, advocates, and philanthropists share their innovative ideas and lessons learned. I had a fantastic conversation…
It’s easy to see how technology is evolving at an increasingly fast rate. With that evolution comes the need for organizations to have a deep understanding of how the landscape is changing and…
TL;DR: We developed a new time-series forecasting model called ETSformer that leverages the power of two frameworks. By combining the classical intuition of seasonal-trend decomposition and exponential smoothing with modern transformers – as…
People want businesses to lead with ethics, according to Edelman's latest Trust Barometer. Here's how you can do that in a way to increase and build customer trust.
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?