I recently celebrated my eight year anniversary at Salesforce, and over the years I have worked in three different orgs: Sales, Alliances, and Product Marketing. Even though those roles sound pretty different, a common theme has impacted my work every single day at Salesforce — quoting. I have
If you’ve been following Salesforce, you might have heard us refer to our “Salesforce community.” What is that and why is it important to us? If you’re looking for the one overarching concept…
Moves Management refers to the process by which a prospective donor is moved from cultivation to solicitation. “Moves” are the actions an organization takes to bring in donors, establish relationships, and increase engagement…
You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness, and start establishing a solid foundation
Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I…