Newsweek Named Salesforce a Most Trustworthy Company: 5 Ways We Live Our #1 Value

When Salesforce was founded in 1999, one idea sat at the center of everything: that the most powerful thing a company can build is trust. Not just a product. Not just a platform. But a foundation built on trust for the customers, employees, and communities who’d build their futures alongside ours. That’s been the cornerstone of everything we’ve built ever since.

Newsweek has recently named Salesforce one of the World’s Most Trustworthy Companies. We’re genuinely proud of this recognition. But more than an achievement, it’s confirmation of something we’ve known since day one: trust isn’t a strategy. It’s just who we are. 

​​From the code we write to the communities we support, here are five ways we bring trust to life: as a framework, a catalyst, and a legacy.

Innovate with Integrity: Trust as the Framework for Responsible AI

At Salesforce, we believe AI should do more than move fast. It should move things forward for everyone.

To turn that belief into action, we established the Office of Ethical and Humane Use in 2018 to serve as the bridge between our values and our products. They tackle the tough questions that arise when human potential meets new technology, ensuring the answers shape everything we build. Their work spans four key areas:

• Humans at the Helm: Our approach to AI keeps people at the center of each interaction, ensuring technology supports human judgment rather than replacing it.
• Ethical Use Policy: Clear principles and accountability frameworks that guide how teams at Salesforce develop and deploy AI.
• Product Accessibility and Inclusive Design: Designing for and alongside users with disabilities to unlock innovation for everyone.
• Global AI Ethics Leadership: Salesforce holds active seats on ethical AI councils across the US, Singapore, and beyond, because responsible AI is a shared responsibility.

Explore our Ethical AI resources to see how we’re building technology that supports human potential.

Turn Relationships into Results: Trust as a Partnership

The best measure of trust is whether customers come back. With over 150,000 companies worldwide, ours do, year after year and relationship after relationship. They’ll tell you the reason goes beyond the platform: it’s the expertise and integrity of our people that keep them choosing Salesforce.

We didn’t just earn a reputation for trustworthiness to hand it off to a policy document. Instead, every person here carries that responsibility forward, from our account teams going beyond the pitch to the engineers bringing the impossible to life and the support teams turning questions into confidence. Each of these interactions serves to compound the trust we share with our customers.

We’re all in this together, and we all take that seriously.

Be Yourself: Trust as a Catalyst

We believe the best work comes from the whole person. Not just the polished professional, but the one with the unexpected passions, the offbeat humor, and the random “what if we tried…” that somehow becomes the breakthrough nobody saw coming. So we’ve built a place where all of that is welcome, and it shows up in through:

• Equality Groups: Opportunities for employees to connect, build community, and champion the unique perspectives that bring out the best in all of us.
• A Culture of Curiosity: An environment where big questions are encouraged, new ideas are celebrated, and taking bold risks comes with the full support of your team behind you.
• Flexibility and Autonomy: The trust and freedom to do your best work your way, because we know great ideas don’t follow a schedule.

That’s what trust looks like on the inside: people feeling free to show up as themselves, the energy shifting, the team getting stronger, and the work becoming a lot more fun.

Build AI Fluency: Trust as the Fuel

When the world trusts you to lead the future of AI responsibly, you bring everyone along for the journey. At Salesforce, that means every person across every role understands what our AI does, how it’s being used, and how to bring it to life in their own work, in their own way. That’s a journey we invest in together. 

We believe everyone can be an AI Trailblazer. You can start building your fluency today with our free AI learning paths and credentials on Trailhead.

Turn Business into a Platform for Change: Trust as the 1-1-1 Legacy

When Newsweek named us one of the World’s Most Trustworthy Companies, we focused on that word: ‘world.’ To us, global trust is earned by showing up for the communities where we live and work. 

In 1999, our founders introduced a simple but bold concept: business is the greatest platform for change. We created the 1-1-1 model to dedicate 1% of equity, 1% of product, and 1% of employee time to giving back; it was a commitment made before there was much to give.

Today, it’s a movement that has changed what it means to be a responsible business. It looks a little like this:

• Over 10M volunteer hours logged by Salesforce employees worldwide
• Almost $900M all-time giving in grants since our founding
• Nearly 65k nonprofits and schools using free and discounted technology 

The numbers tell part of the story. But what they really represent is a company full of people who believe their work can reach further than any product or platform and every person at Salesforce is part of that legacy.

Join the Most Trustworthy Team in Tech

Trust has always been Salesforce’s oldest product. Like everything we build, we’re committed to improving it next year. Newsweek’s recognition is a milestone worth celebrating. It’s also a reminder of what we’re here to keep doing, every single day. That foundation was built by our people. It’s maintained by our people. And it keeps getting stronger because of our people.

If that sounds like the kind of place you want to build your career, we’d love for you to take a look at what’s possible here.

Join our Talent Community or explore our open roles today.

AI supported the writers and editors who created this article.