How to Drive AI and Data Success with Salesforce Certifications

Salesforce is helping customers understand artificial intelligence (AI) and Data Cloud by delivering two new certifications that objectively validate individual skills and experience that team members need to build trusted AI and data solutions.

Generative AI is revolutionizing industries at an unprecedented pace. It’s an innovation cycle that demands every business to become AI-first. And there’s a good reason – AI promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions.

While the promise of speed and productivity from AI is enticing, every tool is only as good as the people who know how to use it. Businesses want to ensure they have a team of in-house experts who understand how to make the most of their Salesforce investment leveraging Data + AI + CRM.

The new Salesforce Data Cloud Consultant Certification

Data Cloud is the real-time platform for customer magic. By connecting and harmonizing all of your customer data into a single view, you can truly know your customers’ activity, preferences, and needs as they interact with your business. Then, you can activate this unified, real-time data across Salesforce Customer 360 to power tools like Einstein to deliver smarter, more efficient AI. Data Cloud is the first step in building trusted AI solutions.

The Salesforce Data Cloud Consultant Certification is a professional certification for anyone interested in demonstrating competence with Salesforce Data Cloud. Salesforce Professional Certifications are designed for individuals with a broad range of professional experience and knowledge, skills, and abilities in a specific Salesforce role. The certification will help you prepare to position and implement Data Cloud at your organization or, if you’re a partner, for your customers.

By earning the certification, you demonstrate your skills in designing, configuring, building and implementing Data Cloud solutions. Earning the Data Cloud Consultant Certification proves your ability to:

• Create unified customer profiles across all touch points by connecting identities, engagement data, customer orders, loyalty, and marketing journeys.
• Build smarter audience segments using insights and filtering capabilities.
• Activate data from anywhere across your organization.
• Capture and unify data from anywhere with a high-scale data ingestion service.
• Analyze your data using tools like Tableau or Intelligence.

How to become a Salesforce Certified Data Cloud Consultant

A Salesforce Data Cloud Consultant has an understanding of Customer 360 and how Data Cloud can power real-time automation across Salesforce clouds like Sales, Service, Marketing, and Industries.

The Salesforce Certified Data Cloud Consultant Exam is designed for individuals who have experience implementing and consulting on enterprise data platforms in a customer-facing role. We suggest you review the Salesforce Certified Data Cloud Consultant Exam Guide and reference the listed recommended training so you know what you’ll be tested on. Like other Salesforce Professional Certifications, you’ll have 90 minutes to complete 60 multiple-choice questions.

To increase your chances of passing the exam, we recommend a combination of on-the-job experience with Salesforce Data Cloud in addition to completing the self-paced training materials in the exam guide.

The new Salesforce AI Associate Certification

The Salesforce AI Associate Certification is for individuals who are ready to bring positive and significant changes to their organizations using AI technology. With the rapid growth of AI, individuals are looking for opportunities to expand their knowledge and prepare for the future of work. This certification is designed for people from all backgrounds, including business leaders and professionals, who may or may not have any prior knowledge of AI. This certification will validate foundational skills in the ethical and responsible handling of data as it applies to AI in CRM.

How to become a Salesforce Certified AI Associate

A Salesforce Certified AI Associate is able to provide informed strategies and guide stakeholder decisions based on Salesforce’s Trusted AI Principles. Candidates should be familiar with data management, security considerations, common business and productivity tools, and Customer 360.

The Salesforce Certified AI Associate exam demonstrates one’s knowledge, skills, and ability to:

• Engage in meaningful discussion on how AI can be used to improve their business
• Handle data ethically and responsibly
• Effectively collaborate with AI experts
• Identify AI tools in Salesforce

There are no prerequisites for the Salesforce Certified AI Associate Exam; however, we recommend that candidates complete the Salesforce Associate Certification prior to undertaking this exam. Don’t forget to study with the Salesforce Certified AI Associate Exam Guide and the recommended training and references listed within.

Why these new certifications matter

These certifications will validate your ability to unify your customer data and act on insights with AI in real-time.

Earning a Salesforce credential proves to you, recruiters, employers, and the world at large that you’ve got skills. No matter which role you serve in your organization, we’ve got a credential that can give your career a boost.

Get started today

• Prepare for your Salesforce Data Cloud Consultant Certification Exam with the official exam guide.
• Prepare for your Salesforce AI Associate Certification Exam with the official exam guide.
• When you’re ready, schedule your exam at a test center or online. You’ve got this!

Join the Exam Resources group in the Trailblazer Community, where you can collaborate with others and find support. Get help on a trail, join a study group, and connect with Trailblazers from around the globe with similar experiences as you.