Keep your partner, lose the complexity: Introducing Salesforce’s native integration with Adyen

High growth shouldn’t come with the burden of high maintenance. Yet, for many merchants, expanding into new markets or selling on new channels means wrestling with a “Frankenstein” payment stack. To meet the myriad needs of cross-border commerce, merchants are often forced to rely on heavy third-party cartridges, which are expensive to maintain and prone to break during updates. Brands need the scale of a global partner like Adyen, but you shouldn’t have to sacrifice the speed and simplicity of a native commerce experience to get it.

Introducing Native Salesforce Payments, Powered by Adyen

We are excited to announce that Bring Your Own Payments (BYOP) with Adyen is now generally available. This native integration bridges the gap between Salesforce Payments and your existing Adyen account. Now, you don’t have to choose between your preferred payment provider and the ease of a built-in platform experience. You can keep your existing Adyen rates, terms, and relationship while managing everything directly within the Salesforce ecosystem.

What does this mean for your business?

• Eliminate integration headaches: By moving away from third-party cartridges, you remove the cost and complexity of custom code. This new native integration is built to work out-of-the-box, staying updated with every Salesforce release — without any manual intervention from your IT team.
  
  
• Unify the customer journey: Whether a customer is buying on your B2C storefront, paying through a link via Pay Now, or finishing a transaction at a Point-of-Sale (POS) terminal, your payments stay unified. This provides a single source of truth for your data and a consistent experience for your customers.
  
  
• Scale globally with clicks, not code: Using “Payment Zones,” merchandisers can easily scale payment configurations across different geographies. You can tailor payment methods to local markets and manage them in the same place you manage your commerce operations, making international expansion faster than ever.

Who is this native integration built for?

BYO Payments with Adyen is designed for teams that want unified commerce powered by platforms known for global enterprise scale — without growing their technical overhead. If you’re replatforming and looking for a seamless commerce and payment solution, this is your path to a clean, resilient architecture that you won’t have to build or integrate yourself.

How it works: A closer look under the hood

The native integration connects your existing Adyen account directly to Salesforce Payments, eliminating the middleware layer entirely. Here’s what that looks like in practice:

• One-time setup, zero ongoing maintenance: Configuration lives natively inside your Salesforce org. When Salesforce releases updates, your payment integration updates with it — automatically.
  
  
• Payment Zones made simple: Merchandisers (not developers) can configure which payment methods appear in which regions — all from within Business Manager.
  
  
• Unified transaction data: Every transaction, refund, and dispute flows back into Salesforce, giving your finance and ops teams a single view without manual reconciliation across systems.
  
  
• Consistent checkout experience: Use one Adyen merchant account (or more) across your commerce stack from B2C Commerce, B2B Commerce, Order Management, POS, and Agentforce.
  

Dheeraj Sareen, Head of Technology Partnerships for North America at Adyen, sees this new integration as a strategic unlock for merchants. “Enterprise commerce shouldn’t be held back by the maintenance of a payment stack. By bringing Adyen’s global financial technology capabilities natively into Salesforce, we’re helping merchants cut the technical debt and middleware that usually slow down optimization and revenue outcomes. It’s about giving technical teams a cleaner architecture so they can focus on building what’s next.”

Ready to simplify your payments?

The era of stitching together fragile payment stacks is over. With BYO Payments with Adyen now generally available, Salesforce is delivering on a simple but powerful promise: you shouldn’t have to choose between a best-in-class payment partner and a seamless platform experience. You can have both.

By bringing your Adyen relationship natively into Salesforce, you’re not just reducing technical debt — you’re freeing your team to focus on growth, your merchandisers to move faster, and your customers to check out with confidence. That’s the commerce experience modern shoppers expect, and the operational simplicity your teams deserve.

Stop managing middleware and start growing your business. Explore how our latest commerce tools help you drive conversion and reduce technical debt.