Many higher ed institutions are investing in new business models with an emphasis on attracting and engaging lifelong learners. With the demand for shorter, more flexible programs on the rise and overall enrollment…

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Our special guest speaker was…

Prior to the pandemic, there were already tremendous disparities in college enrollment for Black and Latinx students in the United States. The past two years have only added more challenges for the least-represented…

Diversifying your donor base has two meanings: to ensure your revenue comes from a variety of sources so that your organization can better weather economic fluctuations, and to ensure your donor base reflects…

The same historical and cultural structures that have held back equality in so many aspects of our lives are also mirrored in much of the nonprofit sector. In the past year, we’ve seen…

Did you know that students put career outcomes before academic focus when choosing their university? According to the second edition of Salesforce.org’s Connected Student Report, 49% of them consider future career prospects to…

For many institutions, last year’s pivots during the pandemic have evolved into strategic, long-term change. These changes have paved the way for a new era of learner success focused on flexibility, supporting lifelong…

As advancement leaders at higher education institutions consider their options in the age of COVID-19, they’re rethinking conventional wisdom by choosing Salesforce to build lifelong alumni and donor relationships. The world’s #1 CRM…

Last month at my family’s Lunar New Year dinner, I recited our usual new year greetings: In that exact order every year for the last 26 years, I’ve always offered these blessings to…