The Power Of White Papers
If blog posts, social media posts and infographics are the appetizers of content marketing, consider white papers to be the main course. White papers are often far more attractively produced than they used to be, but their information-packed purpose remains the same. This was the resource that
The Differences Between CTAs in B2B and B2C Marketing
This article will explore how CTAs differ for the two types of businesses, and how to create CTAs that improve click-through rates.