As you can see, there are green “pass” notes to show what you’re doing well, yellow for items you should consider updating for improved site performance, and red notes that need immediate attention. The tool also breaks up its recommendations based on Speed and User Experience, which is a newer feature, especially for mobile.
Click the “Show how to fix” link under each suggestion. With this information, you’re on your way to helping those leads come through: People will stay on your page longer and will be more likely to give you their contact information. Then you can start to help them move from a lead to a conversion.
4. A/B Test Your Mobile Landing Page
With mobile sales leads, it’s crucial that you send people to the right landing pages, and when they get there those pages need to be optimized. This goes back to the first point above: You need to test your content, have large buttons with a CTA, use responsive design, and write short headlines. By A/B testing your landing pages, you’ll gather the data you need to determine which design or which content earns you more leads.
The tool you use to A/B test will allow you to create campaigns and provide two different landing pages for searches. Investigate them to see which keeps visitors on your site longer. In terms of mobile sales leads specifically, look to see which design has people clicking your call-to-action button.
5. Create a Customer-Focused Google My Business Page for Local
Companies don’t generally think of local SEO as necessary for sales leads. However, it’s great for visibility and increasing traffic, and when it comes to mobile it’s a huge part of bringing in more sales leads. This is primarily because having a local presence shows credibility.
When someone sees your mobile ads or when people want to learn more about your company, a Google My Business page puts you on the map for that research. It shows up in results when a mobile user searches for something locally on their phones. Make sure your information is filled out completely when you create a Google My Business page to ensure you’re easy to find.
As you can see from your own searches, not only do the local results stick out, but they also make it easy to learn more information about that company with reviews, ratings, name, address, phone (NAP) information, a map for directions, hours, and more.
Again, keep in mind that local SEO is crucial for more than just mobile sales leads. It’s all about earning credibility.
Next Step: Focus on Conversions
Improving your mobile sales leads is crucial for conversions, but just because you have leads doesn’t mean you have conversions. The first step is to find your leads and attract the right audience, but your next hill to climb is closing the deal. Tactics, such as reducing steps to purchase, making the purchase process easy, using clear navigation, creating retargeting ads, and sending email campaigns can help you ensure your hard-earned leads become customers.
Share "How to Vastly Improve Mobile Sales Leads" On Your Site