When you write a piece of content, your first chance to impress a potential reader is with your headline. And while many people will read your headline, only 20% read the rest of your copy. With that reality in mind, you probably need to be spending more time on crafting your headline.

A tool from CoSchedule can help you get started. This tool analyzes your headlines based on word choice, length, and the type of headline: list, how to, generic, and more. Then, for the sake of your readers and your SEO, make sure there’s a keyword that lets your audience know exactly what the post is about.

There are more free tools online that help you write the best headline for each piece of content. You’ll also find a number of words you should and shouldn’t use. With dozens of best practices for headlines alone, it can be overwhelming. Check out the infographic below for help.

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