Working Out of the Office
By 2022, 60 per cent of office-based workers will regularly work from home. For many entrepreneurs, virtual employees are easier and cheaper to hire, but that setup wouldn’t be possible without the help of technology.
In the cloud, there are no large upfront investments, time-consuming upgrades, or bulky physical equipment. With cloud computing, entrepreneurs can use powerful software and share digital materials across the world without the large IT department it would otherwise require.
Projects can move forward, details can be discussed, and leaders can manage their teams (almost in person) with video conferencing.
Over half of all Canadians own and use a smartphone. While that has huge implications for business marketing, that’s also huge for small business owners who simply don’t have enough hours in the day. Mobile communication tools for email, conferencing, chat, and document sharing mean you can skip hiring a go-fer and handle your business from a hotel, during a client lunch, or while traveling to a convention. To find apps that will help your business run more smoothly, check out the AppExchange, the largest business app marketplace.
Sales, Marketing, and More
One of the most important factors of growing any business is investing in marketing and sales. The more money you can bring in, the better, but hiring more people for your sales and marketing teams isn’t always possible. Here, technology comes to the rescue yet again.
Customer relationship management systems help you keep track of leads, customers, investors, and anyone else you want to target sales, marketing, or service to. They put customer information at your fingertips, enabling you to do it all. And if you do eventually hire more people, a CRM helps you collaborate across teams.
If hiring more marketers isn’t in your budget, you need automation. Automated marketing systems can streamline your social media marketing by scheduling and sending posts out across multiple channels with just a few clicks. It can generate social posts as soon as you hit the publish button on a blog post. And it can automatically send out targeted, personalized emails as soon as a customer joins your list, makes a purchase, or triggers another marketing opportunity.
Data for All
Every entrepreneur knows their own business best. But not all business owners have the same expertise when it comes to what customers really want. That’s why you need data. With today’s technology, you can track likes, clicks, conversions, purchases, and loads of other digital information. With cutting-edge analytical tools, you can view all that data in meaningful ways that allow you to take immediate action.
Every entrepreneur could use a few extra hours in the day. But before you pour your capital into cloning research, check out Salesforce. Our cloud-based solutions extend far beyond sales platforms to automated marketing, mobile apps, data analytics, and community management.
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