Ally Herrick is a Director of Product Marketing for Commerce Cloud, with specific focus on B2B Commerce. With over 10 years of experience in commerce, Ally supported the launch of Salesforce Order Management and now leads product marketing efforts for B2B Commerce . She specializes in product positioning and messaging, oversees strategic product launches and new feature rollouts, and creates impactful go-to-market plans and event execution to showcase customer success.
B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnected channels lead to messy handoffs between…
For manufacturers, ecommerce comes with added complexity. Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With…
