Casie Gillette, Author at Salesforce

Casie Gillette

Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B online marketing firm based in Boston, MA. She has been in the online marketing industry for 10 years and loves all things Internet-related. Casie regularly speaks at conferences across the country and can be found writing for marketing publications including Search Engine Land.

Marketing

The Psychology of Trust in Marketing: How to Earn It and How to Keep It

Casie Gillette

September 1, 2015

In order for your marketing to succeed, customers have to trust your company. Earn customers' trust and keep it with these customer service tips.

Marketing

Customer Relationships

How to Utilize Social Media for Customer Acquisition

Casie Gillette

May 4, 2015

Social provides businesses a means to interact with potential customers in a way they never have before. Learn how to improve your social strategy to help potential customers become customers.

Social Media