Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of a hot to cold valve showcasing leads in a warming pipeline on a blue sky background.

Blog

Turn a Cold List Into a Hot Pipeline With These Sales Tips

With the right approach, cold outreach can turn strangers into your best customers.

Illustration of a cowboy and horse in the west, with a laptop and desk showcasing solopreneur tools for the lone business ranger.

Blog

5 Solopreneur Tools For the Lone Business Ranger

Being a one-person show doesn’t mean you need to work alone. Try out some AI solopreneur tools and see what’s possible.

Illustration of a team in the center of icons representing business agents, dark blue.

Blog

Create Your Multi-Agent Strategy With These 4 Steps

Here’s a quick strategy to manage multiple AI agents easily. (Don’t worry, it’s all one tool.)

An illustration of a business owner in the center with two paths one to freelancer at at desk and one to a team at a desk.

Blog

Freelancer vs. Full-Time Hire: Which is Right For Your Startup?

Hiring the right person can shape your business for years — this info can help.

Jessica Williams

Open Book with Glowing Neural Network Lines, Digital Learning, Artificial Intelligence Concept

Blog

How to Create an AI Knowledge Base For Beginners

Here's how to build an AI knowledge base that delivers from day one.

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