Salesforce Canada

It doesn't matter if you have ten followers or ten thousand: These tips will help ensure your Instagram engagement benefits your bottom line.

For small and medium-sized businesses, determining customer service success is even more straightforward: when customers are truly dissatisfied, they simply don’t come back.

Meetings of any kind should largely be about providing direction, making decisions and ensuring everyone understands what’s most important. They are a filtering process. And that’s never more important when marketing and sales teams sit down together at the same time.

Help your content stand out. Use these three literary devices to improve your writing and guide readers through your content.

Even before you dim the lights or stand in front of the screen, you may notice your customer or prospect’s body language start to change once it’s time to walk through a slide presentation. Some people settle back in their chairs. Others may start casting furtive glances at their smartphones.

Take a look at your sales funnel. Is it working as well as it could be? Read on to learn common misconceptions about—and how to get more from—your funnel.

Ideally, the concept of innovation should offer SMBs the same thing it does to large organizations: new ways of working, serving customers and ultimately growing the business.

When you need that extra push to close a sale, these methods will help even the most resistant prospects see why you deserve their business.

While many organizations are becoming more excited about the possibility of predictive sales, where intelligent software helps teams essentially see into the future of how customers will be spending their budget, prescriptive sales ensures the process of selling doesn’t break down along the way.

Sales professionals frequently have to creatively solve problems for their customers as part of closing a deal. These are just a few of the traits that sales coaches and their teams could cultivate - or rediscover - in themselves in order to optimize their performance.