Salesforce Canada

The role of marketing is very clear: generate awareness and demand for a company’s products and service. The role of customer service is equally clear: ensure customers are happy with what they’ve bought and resolve any questions or problems.

Hey Whipple, Squeeze This! is required reading for some marketing students. Read on to learn how a few of its principles can be applied to sales, too.

A pie chart will not close many deals. Bar graphs may elicit a yawn from customers and prospects. Handfuls of stats sprinkled through a pitch deck may simply look tacked-on. This is not the way you tell a compelling story with data.

When you're looking for your next salesperson, think outside the box. Consider these traits, and other jobs that share them, when you're checking resumes.

Marketing experts tout the merits of “channel orchestration” - an approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions, that when added together make up an individualized customer experience."

As a salesperson, your smartphone is never too far away. These apps make your phone even smarter and your work even more effective.

Now before anyone gets offended, no one is saying the way Canadian small and medium-sized businesses do email marketing today is “dumb.” It’s just that the strategy, execution and results involved in what experts describe as intelligent email can help separate industry leaders from the laggards.

The more informed the customer, the better the sale. These 10 questions help ensure the right fit between customer and company.

Many SMBs may not need to be convinced about the “why” of mobile marketing, but get caught up with difficulties around the “how” instead. That’s where it may make sense to take a second look at all those mobile game developers.

The saleperson's job doesn't end when the offer is signed. Now your actions can take your relationship with your new customer to the next level. Here's what to do.