Salesforce Canada

It seems almost unfair to ask sales professionals to think about training and development at this time of year. After all, having spent the last 12 months trying to land new customers and close more details than ever before, this is traditionally when they should be taking a well-earned break. Based on what customers are saying, however, they may not have much time to prepare for the challenges 2016 will bring.

Even if you haven’t been able to start getting in shape by the end of January or achieving some other personal New Year’s resolution, there’s a higher chance of doing better with your professional goals, thanks to marketing automation.

When sales reps look to the new year, they probably think about the new customers they hope to win, rather than how the tools they use will change. Yet the future of CRM could wind up having a lot to do with how they’ll grow their base in 2016.

Do you spend a lot of time on social media, but aren't getting a lot of results? It may be because you spend more time on menial tasks and less time on actual engagement. This article will help you boost productivity to free up time for things that really count.

No matter how brilliant your email campaign was, if your opens and CTR are low, it failed. Boost your email marketing success with these tips.

When owners of small and medium-sized businesses come back to the office after a meeting or other appointment, the last thing they’re going to want to see is a pile of messages waiting on their desk about customer service issues.

A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most of us can be sure about is that its growth will only continue over the next 12 months.

"Content" is a marketing buzzword, but when used properly, it can boost your SEO and increase sales. This article reveals how to make sure content marketing benefits your business.

Even once sales reps are on social media, though, the tricky part is figuring out which articles, blog posts, white papers, webinars and other content they should share with their followers, and how. These 10 tips should make that job a little bit easier.

The pound sign has taken over social media as the ubiquitous hashtag. With a number of ways to choose the best hashtags for your posts, this article covers some of the most efficient and popular.