Salesforce Canada

The title of his book may sound a little scary, but Anthony ‘Sales Assassin’ Caliendo is here to help you, not hurt you. In The Sales Assassin: Master Your Black Belt In Sales, Caliendo takes readers through a multi-stage program to help salespeople improve their ability to connect with customers, close deals and grow revenue for their organization.

Your social strategy doesn't have to start from scratch. Take note of what your competitors or influencers are up to and learn from their wins and shortcomings.

As Canadians, we can sometimes be our own worst critics. Yes, we’re smaller in population than other countries and we are right next door to the world’s largest superpower, but recent data suggests those launching a startup here may have made a great choice.

Even on those days when Canadian small and medium-sized business owners feel they aren’t quite getting as much done as they’d like, they should take heart in the fact that, according to the Business Development Bank of Canada, they’re still having a major impact on our national economy.

An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content. For ROI-minded marketers, tapping the right audiences can turn content marketing into a company’s number one acquisition channel.

Entrepreneurs and other business people have come to use the word “traction” a little differently than its literal definition of how a tire grips the road. For startups, traction is when you’ve not only developed a great business idea or product but are gaining momentum in terms of sales, hires and other growth markers. With that in mind, the recent Traction conference, which made its debut in Vancouver last week was aptly named.

Automation isn't always a bad thing. The right tools and tactics can free up time and help you achieve social media success.

It may not always be easy to define, but most managers know what strong employee engagement looks like when they see it.

What works for some doesn't work for others. This infographic has a tip or two for everyone—from cleaning up your CRM to scheduling meetings for the afternoon.

When it comes to relationship building, the smallest gestures matter most. In this post, learn how to forge stronger bonds with customers and prevent churn.