Salesforce Canada

The whole point of marketing automation is to use hard data as a way of driving more personalized and relevant messages than ever before. It makes sense, then, that Canadian companies looking at marketing automation want to see some hard numbers about marketing automation itself before they take the plunge.

They may now trade on the stock markets as public companies, but it took years for Facebook, Twitter and other former startups to figure out a business model that would generate revenue.

In an age of e-commerce and digital marketing, does anyone really need to speak to a sales rep anymore? Thankfully, the answer is yes, and there is recent research that proves it.

The official slogan for the 2015 Pan Am/Parapan Am Games kicking off in Toronto this month is “United We Play.” For sales professionals, a similar mantra for success might be, “United We Sell.”

Less-than-obvious features of the top social media platforms for businesses can help monitor audiences, create more streamlined, organized profiles, and use social more efficiently.

The traditional qualities that make for a great salesperson—a good way with people, strong product and service knowledge, a competitive mindset—may not have changed, but with changes in buyer sophistication, behaviours and expectations, there’s a lot more to add to the list, according to Salesforce’s 2015 State of Sales report.

What is social media integration and where should you start? Read on to learn how to incorporate social with events, networking, seminars, SEO, and more.

Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique.

Video helps businesses connect with their audience on a different, more human level. Here are seven simple ways to add video to your marketing campaign.

Salesforce knows how important small businesses are as a powerful engine for growth and in driving Canada’s innovation and employment, which is why we’re helping them with our Small Business Contest. The Small Business, Big Impact Contest aims to shine a spotlight on the amazing successes of entrepreneurs, celebrate their big contributions and to inspire other businesses.