Brands may strive for a one-to-one relationship with their customers, but the most successful make sure they’re building a community of customers as well.
Marketing funnels and customer journeys are similar ideas, and some people new to the business may think the terms are interchangeable. However, they actually mean different things.
“Being a Trailblazer is all about taking risks. Right now, in retail, it’s innovate or die, so we’re taking an aggressive approach to growth that will keep us at the forefront.”
Reaching the level of chief marketing officer in an organization is undoubtedly a career high point, but the best CMOs know that staying in the top job is a matter of constant self-development.
As it slowly became one of the biggest online platforms in the world, many Canadian companies were quick to recognize Facebook as a critical social media channel for their marketing efforts.
The biggest difference between evolving from startup to small business today is the ability to foresee a lot of things that might have taken entrepreneurs by surprise in the past.
The main thing to remember about outsourcing your marketing is that you, as the SMB, are still in control of your destiny. You provide the direction. Just arm yourself with the resources you need to make sure you’re headed in a direction of success.
