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Why Helping Your Customers Help Themselves May Be Your Best Customer Satisfaction Strategy
Make sure your brand has full integration of self-service methods and options in order to contact your support, sales, or community teams.
Erica McGillivray is a writer, community manager, and marketing consultant. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.
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