Salesforce Canada

Most small and medium-sized businesses start out with a web site, an e-mail newsletter and some social media accounts. Before you know it, though, your digital footprint might start to look too big for your company’s own good.

Earning trust is about making a commitment to your team. Once earned, however, it becomes one of the most value assets you bring to running a small business.

There are several other ways customer service can become a profit centre, largely using information you’ve already been collecting.

Here are some ideas on how specific kinds of on-site research results could power the way you nurture demand and drive engagement in prospects and customers.

At your next team meeting, use any or all of the following questions as jumping-off points to stimulate some creative thinking.