Salesforce Canada

Ultimately, sales is a service business. Learn how your team can create a unified customer support system and deliver exceptional service.

It’s a lot quicker and easier to say “AI” than using the term “artificial intelligence” in full, but marketers who want to take advantage of the technology should really be paying attention to some other letters — five Ws and one H. Unless you’ve already been using AI tools, for example, the

It’s not so much what customers are saying out loud when they’re looking for service and support that could change the way they look at a company in the future. It’s the silent commentary going on in their heads. Most customer service engagements — whether they happen by phone calls, e-mail

Some research is more reputable than others, but when you can tap into a network of more than 6,300 small businesses across the country — like the Canadian Federation of Independent Businesses can — the data you get back is pretty conclusive. The CFIB recently published “Crossing the Digital

We all think we know what closing a deal looks like. You might picture shaking the customer’s hand, sharing a smile or watching as they sign the paperwork. That’s not really what closing looks like, though. Those are actually snapshots of what happens once the essential details have been dealt