Salesforce Canada

Learn about the seven habits of effective customer service reps and how to help develop them in your team.

Kyle Christensen, the VP of Marketing at Invoca, reviews the state of marketing and the future of better customer service in this interview with the Salesforce Marketing Cloudcast.

Don’t be surprised if many customers get gun-shy when they’re overwhelmed with content. In the same way that you wouldn’t take so long in a sales meeting that a prospect would chase you out the door, the better way to nurture demand is over a longer period of time with a more thought-out approach.

Encounters between startups and venture capital firms mark a critical point in any young company’s growth.

Case studies help get prospects to make what may otherwise seem like a leap of faith in signing a deal with a relatively unknown entity.