Salesforce Canada

For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to “content marketing” may already seem hard enough, but don’t let Jessie Coan’s concept of a content scientist intimidate you.

It’s customary this time of year to start sending out holiday cards or even a friendly email wishing customers well as they begin to enjoy the season. Hidden underneath that good cheer, though, is the worry that things will start grinding to a halt as more people leave for vacation.

Most of us are familiar with the “carrot and stick” concept of motivating people with something they might like, but Sandra Butler has taken it to a whole new level.

You've heard of UX: This Blogtober article clarifies what it is and why it's important for websites.

In this article for Blogtober, we talk about sales enablement and how it can benefit your company.