Salesforce Canada

Three years ago, the federal government published a report called “The State of Entrepreneurship in Canada,” and while it showed a surge of people launching small businesses at the time, it also indirectly helped explain why customer relationship management (CRM) has become such a vital contributor to their success and survival in 2015.

There’s no question that Canada is producing a slew of startup success stories. Entrepreneurs here have created innovative products and services to revolutionize analytics, wearable computing and the way businesses use video, among many other examples. Yet there’s also no question that Canadian startups and entrepreneurs need to work to cultivate an environment for long-term growth.

Tweeting or sharing an update on LinkedIn may not seem as productive as cold-calling or attending customer events, but a recent podcast from the Canadian Marketing Association suggests more companies need to embrace “social selling” if they don’t want to miss out on many potential opportunities.

LinkedIn is an invaluable tool for job seekers and recruiters. But to get the most out of this professional social media platform, users should consider a few etiquette tips first.

When Heather Morgan arrived in Silicon Valley a few years ago, she knew hardly anyone. Then she got a business development role at a gaming startup, she knew she had to meet potential investors and partners fast, and she’s since turned the email techniques she developed into a business of her own.