It’s not that companies don’t want their sales team members to enjoy their time off. They just might worry about what won’t be happening during that time.
The more you humanize your customer service, the more customers will likely start treating chatbots, portals and even automated phone trees as though they were living, breathing members of your team.
Learn about Doug Stephens’ outlook on the Canadian retail sector, the replenishment economy and how omnipresence can ensure long-term survival by downloading the eBook, Waking The Sleeping Giant, from Salesforce.
Whatever your goals, know that fostering collaboration will be an ongoing exercise that you should treat as an educational journey, adapting your tactics based on what you learn over time.
Social media is more than just a place where you push messages out. You have to be able to respond -- quickly, and with value -- to whatever questions or comments customers might bring up.
Whether they are installing a product on a customer site or making an essential repair that fixes a problem, field service teams need to be as productive, as efficient and as effective as possible.
It’s important to examine the core components of your sales operation in detail in order to see how incremental improvements can have significant effects on your overall sales performance.
While it’s important to have an official presence on Facebook, Twitter and the like, a successful social media strategy means listening to, encouraging and interacting with a lot of other voices as well.
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