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Whatever your goals, know that fostering collaboration will be an ongoing exercise that you should treat as an educational journey, adapting your tactics based on what you learn over time.
Social media is more than just a place where you push messages out. You have to be able to respond -- quickly, and with value -- to whatever questions or comments customers might bring up.
Whether they are installing a product on a customer site or making an essential repair that fixes a problem, field service teams need to be as productive, as efficient and as effective as possible.
It’s important to examine the core components of your sales operation in detail in order to see how incremental improvements can have significant effects on your overall sales performance.
While it’s important to have an official presence on Facebook, Twitter and the like, a successful social media strategy means listening to, encouraging and interacting with a lot of other voices as well.
Instead of thinking of your fan base as a goal that you’ve achieved, consider them a foundation for future success. Once you’ve got some, this is what you should think about doing next.
PR also doesn’t have to be an enormous undertaking that eats up a lot of your existing time to market, or the budget you’ve allocated for marketing purposes. It’s really a matter of getting started. Here are the basics -- along with some factors to keep in mind
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